Genre Theory

I will be applying theory to my work throughout the production process to help with my evaluation and prepare me for the exam. As I continue through the production, I will update this post to show how I have linked/related my product to the theory. The slideshare above is a summary of the theory.

Audience Theory

I will be applying theory to my work throughout the production process to help with my evaluation and prepare me for the exam. As I continue through the production, I will update this post to show how I have linked/related my product to the theory. The slideshare above is a summary of the theory.

Narrative Theory

I will be applying theory to my work throughout the production process to help with my evaluation and prepare me for the exam. As I continue through the production, I will update this post to show how I have linked/related my product to the theory. The slideshare above is a summary of the theory.

Representation Theory

I will be applying theory to my work throughout the production process to help with my evaluation and prepare me for the exam. As I continue through the production, I will update this post to show how I have linked/related my product to the theory. The slideshare above is a summary of the theory.

Audience Research - Results

Audience Research - Target Audience Q&A

To continue my audience research I did two Q&A videos with two of my peers. Emily and Kayleigh both fit into the criteria for my target audience, as they are both females in their late teens, who enjoy the indie genre. I did this to find out what does and does not appeal to my target audience and why. This has given me a better understanding of what people would expect from my music video, and allows me to further develop my ideas in relation to the feedback Emily and Kayleigh have given me.

Some specific points I will take on from the Q&As:

• performance elements are needed
• needs to be edited to the beat of the song
• use a wide range of cinematography & use of colour
• don't include explicit content or sexualisation of women
• video shouldn't be cheesy or cliche in relation to love & relationships
• my idea of linking the props to the lyrics is good

Inspiration

Today, whilst searching for some inspiration for my music video, I came across New York-based artist Judith Braun. She uses her fingertips as brushes to create symmetrical works of art. She creates a wide-range of abstract patterns and shapes, and her work is so unique and clever. She states: "Abstraction keeps the images free to be anything, while the symmetry resolves that fluidity into something, like liquid energy crystallizing..."
Due to the metaphor of fingertips running through the lyrics of 'Foundations', I would love to somehow incorporate Braun's style of work into my music video.