Possible Places My Video Will Feature/Be Advertised

My music video will be posted on YouTube as this is the most popular place audiences go to view music videos. It is free and easy to upload videos so this makes it a really accessible platform to promote artists. This video streaming site came about with the growth/development of web 2.0 and social networking. Sites like YouTube allow audiences to become interactive with their favourite bands/artists, with the 'like', 'share' and 'comment' features available. This also enables record labels and artists to get feedback for their work so they know how to appeal to their target audience. Furthermore, audiences have access to YouTube worldwide, with billions of people using it across the globe, this means that the video can reach international audiences within a matter of seconds. Therefore, I feel as though YouTube is the best place to feature my music video.

The video would also be advertised/promoted on other social media platforms, such as Facebook, Twitter, Instagram and Pinterest. Like YouTube, billions of people across the world use these sites so whatever is posted on them can easily be accessed/seen by audiences from every corner of the globe. My artist would have accounts on each of the platforms, and not only would they do posts as a build up to the video release, but a link to the music video would also be featured for their followers to see. On Instagram and Pinterest there would be pictures of the filming of the video, snapshots of the actual video, and snippets/teasers of the finished product. All these kind of things are done by existing artists and it effectively promotes them, allowing them to reach both mainstream and niche audiences worldwide, so I would take on these techniques to do the same thing.

Below is a summary video I created using PowToon: