Demographics

Demographics = ' Studies of a population based on factors such as age, race, sex, economic status, level of education, income level and employment, among others. Demographics are used by governments, corporations and non-government organizations to learn more about a population's characteristics for many purposes, including policy development and economic market research. Demographic trends are also important, as the size of different demographic groups will change over time as a result of economic, cultural and political circumstances.'

(Source: http://www.investopedia.com/terms/d/demographics.asp)

It is important to know the demographics of your target audience so you can market to that specific group of people and make your product more accessible to them. For example, depending on the chosen audience demographic, the price of the product will differ, as an upper middle class audience can afford to pay much more than a student in the casual/lowest grade workers.This will mean that the quality of the products will also differ slightly, so if an audience is paying a lot for a product, they will expect much better/higher quality than someone who is paying much less

The table below illustrates the different grades in relation to demographics:

My target audience will most likely be students, as I am aiming my products at 16-19 year olds. This means they will fall into the 'casual/lowest grade worker' category. Therefore, I will ensure my products are appealing to and accessible for them. As my earlier example outlined, to make the products accessible for this group, they would have to be quite cheap in price, but as my video will be published on YouTube, it will be free anyway. This platform is the best to use for my target audience because it is free and easy to access, and stereotypically, this age group are the most avid user of social media so this platform is appealing to them. Additionally, I created a target audience profile (see separate blog post) which gives a generalised idea of what my target audience are interested in, so I will be incorporating these things into my products, so it is attractive/appealing to them.