Record Label

Second Draft of Music Video

 I still have quite a bit of filming and re-filming to do for my video, which is why there are still quite a few blank spaces in this draft. I was hoping to have completed all my filming by now but due to difficulties trying to find times when my actors, the green room and camera equipment were all available at the same time, I unfortunately couldn't get this done. However, I have now learnt from these mistakes and will be more organised when it comes to time keeping and filming planning, e.g. ensuring I book out the green room and camera equipment much further in advance, and find out exactly when my actors are available so I can come up with a thorough plan. Therefore, I will continue filming straight after half term and ensure I have all filming completed within the first 2 weeks back (preferably just one week if possible!!).
There are some definite changes that need making for my next draft, such as transitions needing to look smoother, a couple of timing issues that need correcting, and some re-filming due to lighting not looking as good as expected. I want my final product to be perfect and look professional and stylish, so I will continue working on the video until I reach these standards.

Places of Publication - Ancillary Texts

I thought it would be beneficial to do a brief presentation to show some of the places my ancillary texts could be published/sold. This helps to give an idea of what would be expected from my products and how important they are as part of a promotion package. Due to this, I can get into the mindset that I am creating these products for a real life artist, so professionalism, cohesion and style are key.

Magazine Ad Mock-Ups & Digipak Template

These are some brief mock-up structures for my magazine ad. I created them on publisher by using basic shapes and text boxes, just to give a simple idea of the possible layouts I could use for my product. Each mock-up contains the conventional features of a magazine ad, so I can ensure I include these key features in my product. They are based on the layouts of existing magazine ads, so once again, are conventional in this way. I will practice with these layouts when making my drafts so I know which will work best for my final product.

This is the template for the digipak I am creating. It has six panels, with two disks. I am uploading this template on to photoshop and then after creating each section, I will be put it all together so the dimensions, etc. are all accurate.

Possible Colour Scheme Ideas/Experimenting

A good colour scheme that fits the genre and image of the artist is key for both digipaks and magazine ads, which is why I want to ensure I use the perfect colour scheme on my products. I wasn't really sure where to start when it came to thinking up a colour scheme for my products because when I looked at existing products, I didn't really find any 'set in stone' colours used for different genres, as each artist appeared to have their own unique style when it came to digipaks, etc. especially indie artists/bands. Due to this I took to Google and searched for 'colour scheme creator' and the second site down was 'color.adobe.com'. This site was so useful because not only did it provide a colour wheel, but also had colour rules to choose from, e.g. monochromatic, complementary, shades, etc. which meant that you could create lots of different styles and effects. I started off by doing this and then found that you could upload images on the site and it would create a colour scheme from the image. I decided to upload some of the moodboards I have created and see what the outcomes were from this. I have put screenshots of the different images and colour schemes below, and I really like the colour schemes that have been suggested. Each one seems to be slightly similar to the others, with different variations of pinks, yellows, blues and reds being the main colours on all of them. However, these colour schemes do contain 5 colours and I want mine to be 3 main colours at the most, as I think the more simplistic products look the best. I will do some further experimenting with these colour schemes and get some feedback from my peers, etc. before making any final decisions.

Possible Font Ideas/Experimenting

It is important to have bold and aesthetically pleasing fonts on the digipak and magazine ad, so I did some research to find the perfect font types for my products. I want my fonts to match both the indie genre, and the style/image of my artist, so I went on dafont.com (which I know is a really useful site with a wide range of font styles due to using it for my coursework products last year as well) to start looking at different styles and see if they would work well with my product. Above are my favourite fonts I found on the site when using the song title 'Foundations' as a sample. I thought handwritten and brush style fonts would suit my products best due to them seeming more personal and original than the more traditional fonts. The brush style fonts also match the use of painting in my music video, so this would create a nice cohesive quality. I have not decided which fonts I want to use for definite, but I will continue to experiment with these styles and see which ones work best in my drafts,etc. 

Digipak & Poster Conventions